My friend Heidi at Colonial Companies needed a new logo for one of their properties. It is a property that Colonial recently purchased, and Heidi felt like it was in need of a fresh, new image that was more representational of the neighborhood and its local culture.
Greater River Valley Townhomes is located in Montoursville, Pennsylvania, and is bordered by the West Branch Susquehanna River. It was named in memory of Elizabeth Catherine Montour, a Native American leader residing in the town that used to be called Otstonwakin.Montoursville is also recognize in reference to the TWA Flight 800 that exploded in 1996, while carrying on board 16 students from Montoursville High School.
In response to Heidi’s request, I came up with 3 logo versions that brought together the symbolism, color and emotion that I felt captured the history and legacy of Montoursville. She and her colleagues at Colonial Companies chose the following logo as the centerpiece for the future branding of the community. More marketing collateral is to come, but for now:
Logo Design, Color and Black & White
