13/01/15

EverBank

EverBank New Customer Acquisition


Project Team

Strategy, Analysis and Account Management: Kate Callahan

User Interface : John Fabrizio

Development:  Carton Donofrio Partners


Tasked with improving cost per new client acquisition, I worked with two primary teams over the course of several months to refine strategy across media, copy and UX for EverBank. We used A/B testing to systematically refine CTA’s and UX, and re-targeting and behavioral technology to increase qualified leads and average value of respondents.

Tactics:

• A/B test tabs versus accordion approach.
A/B test CTAs.
A/B test headlines.
Continually improve display placements based on KPI improvements.
Measure and optimize.

Results:

Landing page to applicant conversion improved +5% with new design and UX.

Reduced CPA by 21% since the start of the campaign while meeting our volume goals.

CTRs improve from .16% to .59% in markets where the offline advertising is running.

Overall increase in clickthrough from .10-.48% in first 6 months of the year.

no responses
EverBank
13/01/15

B/E Aerospace Contact Tool

B/E Aerospace Contact Tool


Project Team

Logic and Strategy: Kate Callahan

User Interface: John Fabrizio and Kate Callahan

Design: John Fabrizio

Development: Mark Fabrizio


See it live ›

One particularly challenging component to the overhaul of B/E Aerospace’s web presence was integrating a contact tool that would meet the needs of a diverse product offering across an even more diverse range of businesses–some users search by region, some by capability, some by name and some by product type.

 

After several weeks of stakeholder interviews and a robust aggregation of contact content, hundreds of data points were organized logically into a usable table from which a user interface was developed.

The tool uses a custom WordPress post type and taxonomy to filter results based on location, categories and tags and uses Google Maps’ API as the location foundation.

The end result is a tool that is intuitive and usable for any customer or stakeholder seeking contact information within B/E’s infrastructure. Additionally, it was developed to allow integration of contact posts into both products and general pages, and custom shortcodes allow for aggregated lists within certain departments such as Global Support.

no responses
B/E Aerospace Contact Tool
18/02/16

Guardian InGlass Wizard

Guardian InGlass Wizard


Project Team

Logic and User Interface: Kate Callahan

Preexisting Website Design : John Fabrizio

Development: Guardian Internal IS Team


See it live ›

Featured on guardianinglass.com, the tool offers ways for designers to find the right glass for their projects. My challenge was to develop UX logic and wireframes that would allow the user to search through many layers of options while refining in the most personal way possible. Whether they choose to start by application/use, or by color/design—it refines accordingly—and ultimately provides users with calls to action that support Guardian InGlass’ business goals, including increased project leads.

Additional Details:

  • Utilizes HTML5, CSS3 and JavaScript for visual effects and interactivity
  • Ability to download and share results
  • Links to product- and conversion-driven areas of InGlass site
no responses
Guardian InGlass Wizard
18/02/16

Guardian SunGuard Tools

Guardian SunGuard Tools


Project Team

Logic and User Interface: Kate Callahan

Preexisting Website Design : Carton Donofrio Partners

Development: Guardian Internal IS Team


When the previously-designed and developed SunGuard website was in need of upgraded tools for conversion, we developed a robust product comparison and visualizer tool. My challenge was to develop UX logic and wireframes for both tools using existing data to allow users to search and compare with ease.

Comparison Tool Wireframe

Glass Visualizer Wireframe

no responses
Guardian SunGuard Tools