Web Design and SEO Consulting
SEARCH ENGINE OPTIMIZATION
Search Engine Optimization (SEO) is important to the success of a website.
Can’t figure out why your web page won’t rank in Google or Yahoo? Springray Media can get you ranked. By using comprehensive keyword research, optimized content and proper technological structure we can get you ranked on the major search engines for maximum exposure.
Recent Work:
NV Salon Collective in Baltimore
Baltimore Orthopaedics and Rehabilitation
Symmetry First Architects
LNK Pilates
Baltimore Artstar
Baltimore Dog Blog
How does Search Engine Optimization work?
Search engines such as Yahoo and Google use algorithms (big, big mathematical computations) to rank websites. Those algorithms calculate data that is supplied to them by search engine robots. Search engine robots “crawl” the web, traveling through links on websites, collecting data about the content and wording on pages and how that content matches up with the page’s headings and titles and its inbound and outbound links.
These robots also look for things like how long a domain name has been active, for how long it has been purchased, and the ratio of fresh content versus longstanding content is on a website. A domain name is a web address, like the domain name here is www.springraymedia.com.
This is only the beginning. With careful consideration and SEO planning, your site rank is bound to improve in a short period of time.
You can have the pretties site in the world, but if no one sees it, you’ve got a problem.
WEB DESIGN
You’ve got about 30 seconds to grab the attention of a web-surfer. After you’ve optimized your page and people begin to find your site by performing keyword searches with their search engines, you need to have a well-designed site with intuitive navigation to keep theme there.
Before we design your website, we will listen to your vision and ideas and come up with a visual solution that suits you as an individual or a company, while simultaneously engages your customers in an efficient and targeted manner.
SOCIAL MEDIA OPTIMIZATION
In an ever changing internet landscape, the term “Social Media” has staked a claim. What is Web 2.0? It is the new generation of web development, armed with technologies that facilitate communication, secure information sharing, and collaboration on the World Wide Web. This website, for example, is a Web 2.0 technology. We can help you to understand the landscape of Web 2.0, and how or why it might help you to grow your business.
E-MARKETING
Custom email marketing programs are available for your business. Ask yourself these questions:
1. Do you have a database of email addresses you aren’t utilizing?
2. Do you have a low response rate within a current email marketing program?
3. Does your list have a low retention rate and a low sign up rate?
We can fix these problems for you. We’ve done it before! We can help you learn to build your list yourself, or we can manage it for you! Weekly or custom deployments are available.
GOOGLE ADWORDS
AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads.
What is a pay-per-click Google Adword?
We’ll show you. Go to www.google.com. Search for “tractors”. See the links to the right and up top? They should say “Sponsored Links” next to them? These are pay-per-click ads.
Every time you click on one of these ads the company that placed the ad pays a few cents. Seems like it could get steep, eh? Well it can, but the good news is that if you place the ad correctly, the more clicks you get, the more conversions to sales you should have.
Here’s why: When you place an Adword campaign, you place it using keywords. If you’re selling dog collars, you wouldn’t use “tractors” as a keyword, right? So you place your ad, with optimized keywords, and direct the link in the ad to a landing page* on your website that is SURE to catch the link-clicker’s interest. Hypothetically you should only have people clicking your adword links who were searching for your product in the first place, so if your landing page is great, your clicks-to-conversions should be great too.
*Your landing page is the page on your site where the user is ditrected to after he or she clicks your adword link.
Still worried about all those cents adding up? No worries! You can put a budget on your adword campaign. If you budget $50.00 a month, Google will launch your ad until you run out of money, and it will relaunch it at the beginning of the next billing cycle.
Your goal is to optimize the keywords so that only truly interested people are clicking on your adword link, and optimize your landing page to maximize your sale-conversions. Sound like a lot? Let us handle your adword campaign for you!
